Specialising in marketing plans which includes ATL and BTL campaigns for businesses, the MountLife Group prefer to use an OKR (Objectives & Key Results) framework. OKR’s work well whether it is range releases, in store POS, social media posts, events or sponsorship requests.

Designed to fit the needs of any organization size, department or industry, OKRs work the same for setting goals throughout many company levels. They can also be used by individuals or small teams to achieve results.

Objectives need to be clear, actionable and (ideally) inspiring, while also actionable and time-bound.

Key results determine whether an Objective has succeeded or failed. They are quantifiable, measurable and time-bound, so that it’s easy for the team to gauge progress. Contributors on the KRs should measure progress regularly (ideally weekly), and then at the end of the OKR period (typically a quarter), there’s a regular grading of the KR and retrospective.

When it comes to writing and setting the OKRs, it’s a good idea to make it collaborative. By conducting a brainstorming session, it engages everybody, gives your team a level of ownership and drives accountability for those results.